https://hivelife.com/digital-marketing-facts/. hbspt.cta._relativeUrls=true;hbspt.cta.load(53, 'da1bfbbd-7ee9-4bf1-89d1-6d7a833deb08', {}); Marketing technology impacts the way you reach your audience, how they consume your content, and how they interact with your brand. (Gartner, 2019), Chatbots fueled by AI are predicted to handle 85% of customer service by 2020. (Litmus, 2019), Consumers open emails with personalized subject lines at a 50% higher rate compared to emails without personalized subject lines, yet only 2% of emails employ personalization. (Statista, 2020), In 2018, 126.3 million U.S. mobile phone users accessed Facebook Messenger to communicate. (Campaign Monitor, 2019), The average email deliverability across all email service providers is 79.6%. (, 88% of video marketers say they plan to use YouTube in 2020. If you are considering using digital marketing as a strategy, but are not sure whether it is a good idea, these facts will give you an idea of what to expect. (Statista, 2020), In the U.S., Snapchat has an estimated 46 million monthly active users. (Salesforce, 2017), 73% of marketers with a CRM system use it for a shared customer view between their service and sales teams. (Statista, 2020), Mobile web traffic has consistently accounted for about half of all global web traffic since the beginning of 2017. (Wyzowl, 2019), 92% of marketers make videos with assets they already have. Besides video, most consumers are attracted to images more than text. (, The Google Display Network reaches 90% of Internet users worldwide. India ranked in second place with a Snapchat audience base of 28.2 million users. (Salesforce, 2017). This explains why most companies are working hard to ensure that their ads appear at the top of search engine results pages. On the other hand, popups, the most popular signup form, have the second-lowest conversion rate (3%). YouTube’s users spend more time viewing content than those using other social channels. In a world where digital marketers are competing for attention, using the right platform for advertisement is key. Consumers prefer image-rich content and marketers need to invest in quality photos if they want to remain relevant online. (HubSpot, 2017), The mean cost per lead is just under $200. (Think with Google, 2019). Most consumers give attention to ads that are more personalised and relevant. (, Ad placement and audience targeting are the top optimization tactics used by advertisers today. (Statista, 2019), By 2023, the number of social network users in the U.S. is expected to reach 257.4 million. (Statista, 2020), Twitter is among the top three social channels used by marketers with the highest ROI. (Statista, 2020), YouTube and Facebook are the most widely used platforms among video marketers — used by 85% and 79%, respectively. (Statista, 2020), Twitter generated 87% of its revenue through advertising services in 2019. Consumers retain more information when they watch videos than when reading text. As of Q1 2020, Pinterest had 367 million monthly active users worldwide. (Statista, 2020), 79% of video marketers use Facebook as a video marketing channel. They always find these ads annoying and disruptive as they try to focus on other things. (, 67% of marketing leaders currently use a marketing automation platform. Almost 25% of companies invest in mobile optimization as a top SEO tactic. (, Around 43% of U.S. adults get news from Facebook. Marketing technology statistics and trends, Only 17% of marketers use landing page A/B tests to improve conversion rates. (, 73% of people admit to skimming blog posts while 27% consume them thoroughly. (Wyzowl, 2020), People are 1.5x more likely to watch video daily on a smartphone than on a computer. (Statista, 2019). (Think with Google, 2019), As of 2020, there are 3.5 billion smartphone users worldwide. 12 Best Digital Marketing Resources in 2020, 5 Common Digital Marketing Mistakes (And How to Avoid Them), 6 Digital Marketing Tips for Brands to Survive During COVID-19. hbspt.cta._relativeUrls=true;hbspt.cta.load(53, 'cce8490b-7fa9-414a-956e-8a5372564a32', {}); A strong relationship between marketing and sales is critical to any business's success. His deep research skills. (Edison Research, 2020), 62% of those in the U.S. age 12+ use voice-operated assistants. (InsideView, 2018), 54% of B2B marketers say they feel "empowered to collaborate" with their sales teams. Free and premium plans, Content management system software. (HubSpot, The average global adblocking rate in early 2018 was estimated at 27%. (Innovation Enterprise, 2019), CRM year-over-year growth is expected to be 25% among marketing leaders. Businesses who have known this secret include social media ads as components in their online advertising strategy to increase their sales. (WordPress, 2020), Blogs are among the primary three forms of media used in content strategies today. The number increased to 70% in 2017. (Wyzowl, 2019), As of April 2020, 35% of global Instagram audiences were between the ages of 25 and 34. 12 Best Digital Marketing Resources in 2020. (InsideView, 2018), 23% of salespeople said the thing they need most from their marketing team is "better quality leads", while 15% ranked "more leads" as their top need from marketers. By publishing ad content in the form of an article, businesses can easily capture consumers’ attention who do not like pop-up ads. (SEMrush, 2019), As of 2020, Google’s search algorithms are trying to transcend text to images, voice/ podcasts, and videos. Since digital marketing trends are always changing, businesses must keep up to date with these changes to remain successful. However, brands that do not track their ads’ performance may fail to understand why engagement rates are significantly low. The most common publishing cadence for social media marketers is three-to-four times per week. Digital marketing is more than creating a website, digital ads, and marketing campaigns. (SEMrush, 2019), In the marketing industry, the top-performing articles are over 5,700 words in length. A good percentage of Internet users spend most of their time on social media channels. (Salesforce, 2017), Of those who are automating marketing, 23% are automating their content delivery. Online ads that are geo-specific are likely to attract more buyers than advertisements that are not location-specific. Most brands are aware of this and have already started making the necessary changes in their digital marketing strategies. A new report to help marketers prioritize their strategies and outperform their goals. Hive Life Magazine is the leading voice for entrepreneurs and startups in the Asia Pacific. (, 70% of the companies report that the most important benefit of automation technology is better-targeted customer communication.

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